Christine Matthews is a leading public opinion pollster known for her perceptive and innovative qualitative research techniques and strategic counsel. In every election cycle since 2014, she has convened a panel of women voters from Labor Day until Election Day to study their decision-making process.
She has conducted political polling at every level and nationally. The research she directed on behalf of Governor Larry Hogan’s 2018 re-election campaign was highlighted as key to winning women.
Her advocacy and issue work for a wide range of clients, such as the American Heart Association, the Robert Wood Johnson Foundation and others, focuses on topics such as: health and lifestyle, climate change, energy and the environment, women in the workplace, education, and infrastructure. The Bellwether team has conducted focus groups, in-depth interviews, surveys and online discussions to really dig deep into the American experience in places that are often overlooked.
As one of the expert contributors to the Center for American Women in Politics (CAWP) & Barbara Lee Family Foundation’s GenderWatch2018 project, Christine analyzed gender dynamics in the 2018 election cycle. She is also part of a bi-partisan team that conducts cutting-edge research on how voters perceive women candidates.
Chris has a B.A. from Indiana University and a M.A. from Georgetown University and is a member of the American Association for Public Opinion Research (AAPOR). In 2014, Campaigns & Elections magazine named her as one of their top 50 influencers shaping campaigns and the future of the industry.
Karen McManis is an experienced strategist and communicator and Riva Institute trained focus group moderator.
Karen helps leaders of local, national, and global organizations gain new insight into the values, beliefs, and perceptions of their key stakeholders.
With more than 20 years of qualitative research experience, Karen has interviewed hundreds of people in 27 states — from community leaders to business owners and has directed online panel research with key voters.
Her findings have have been used to support brand-building and re-branding campaigns, message development, public relations campaigns, executive speeches and presentations, policy platforms, and grant writing and development.
Karen holds a BA in Journalism, with Honors, from the University of North Carolina at Chapel Hill, where she was a James M. Johnston Scholar. She earned her MBA, with a concentration in Marketing, from Johns Hopkins University.